Health expertise
Suited to
A doctor reviews risk factors and helps set prevention priorities.
Qualifications and selection
When selecting, we check medical education, licence to practise and relevant experience.
Nutrition plan
Suited to
Helps explore dishes, read menus and find food options that fit agreed goals.
Qualifications and selection
An AI assistant without medical qualifications. People review its proposals; it does not prescribe treatment.
Movement programme
Suited to
Helps plan sessions and explore travel-friendly options within agreed limitations.
Qualifications and selection
An AI assistant without medical qualifications. People review its proposals; it does not prescribe treatment.
Sleep, stress and recovery
Suited to
Organises sleep and training data and prepares options for specialists to review.
Qualifications and selection
An AI assistant without medical qualifications. People review its proposals; it does not prescribe treatment.
Your pace and consistency
Suited to
A coach helps choose a manageable pace, build habits and return after interruptions.
Qualifications and selection
When selecting, we check coaching education and experience supporting behaviour change.
Practical organisation
Suited to
Coordinates appointments and finds suitable cafés, a chef and a gym at your location.
Qualifications and selection
When selecting, we check service coordination experience and knowledge of your location.
This is an example of possible roles, not a directory of available specialists. At your checkup, we agree on the team, compatible approaches and medical decisions with a doctor.
From plan to plate
Chef / your choice of cuisine
Your nutritionist sets the goals. Your chef turns them into meals you enjoy.
Selected cuisine: Mediterranean — Vegetables, fish and legumes.
When selecting a chef, we consider experience in your chosen cuisine and with dietary restrictions. An example selection. You can change your chef and cuisine in your dashboard; availability is discussed for your location.
Your coach sees the full picture.
Your coach helps choose a pace, notice progress and return after a break. Your wellness concierge handles practical arrangements. These are your two regular contacts.
Different specialists. Shared rules of work.
Build my health team ↗Your path / a return to clarity
See your path
clearly.
Keep moving.
When work, travel and everyday demands fill your attention, it is easy to lose sight of where you are going and why. Regular conversations with your coach and a review of your progress help bring your path back into focus.
Together, you reconnect with what matters to you, recognise how far you have come, refine your direction and choose a manageable next step.
Questions we return to
Why am I on this path?
Reconnect with what lies behind your goal and why it matters to you.
Where am I now?
Look at your progress, how you feel and what has changed in your life.
What is my next step?
Choose a concrete action that fits into the days ahead.
A regular return to clarity.
Discuss my pathPitwall — willpower outsourced
So the right things happen without constant willpower.
Deciding what to do is only the start. Then you need the right food, organised training, booked check-ups and a rhythm that survives travel. Pitwall takes on the organising wherever possible and helps turn the plan into everyday life.
An example week with your team
Monday / food
Food options selected
Tuesday / movement
Training agreed
Wednesday / health
Checkup planned
Friday / feedback
Your coach reviewed the week
An example of support. Specific services depend on your location and agreed support plan.
Fewer decisions from scratch.
More energy for doing.
Decision fatigue
Stop re-deciding
what you’ve already decided.
A new city brings choices about everything: where to stay, how to get around, where to eat. Health adds more: what to order, when to train, how to recover. Even a clear plan can mean working out the details all over again.
Pitwall turns your decisions into repeatable routines. You choose suitable actions with expert support. Your team helps put them into practice in each new setting: finding options, coordinating schedules and handling the practical details where possible.
Choose together
With expert input, your goals and your preferences.
Keep it in the plan
What to do, when to do it and what to do if the day changes.
Make it work locally
The same priorities, in a new city, hotel or schedule.
Example / one decision, different settings
Plan agreed with you and your specialist
Your eating plan is agreed.
Now we find meals that fit it.
Your plan, on your home menu.
We select meals and ingredients to fit your agreed plan. If you have a cook, we share the menu and your preferences with them.
- Where
- Your kitchen or food delivery
- What to choose
- Meals from your agreed menu
- Your team arranges
- Menus, shopping lists and guidance for your cook
New hotel. Breakfast sorted.
We check what is available at your hotel in advance and find breakfast and other meal options that fit your plan.
- Where
- The hotel restaurant or a café nearby
- What to choose
- Suitable dishes from the available menu
- Your team arranges
- Meal options selected before your trip
A restaurant, with options ready.
We review the menu and suggest dishes that fit your plan, preferences and restrictions. You choose from a suitable shortlist.
- Where
- The restaurant you are planning to visit
- What to choose
- A shortlist of dishes that fit your plan
- Your team arranges
- Menu review and help checking ingredients
Agreed with you and your trainer
Train on the days you’ve chosen.
Keep a manageable fallback for busy days.
Your usual gym. A ready schedule.
Your team helps coordinate sessions with your trainer and reserve time in your calendar.
- Where
- Your gym or equipment at home
- What to do
- The programme you have already agreed
- Your team arranges
- Trainer coordination and scheduling
A new city. The same direction.
Before the trip, we check what is available at your hotel and work with your trainer on a suitable session.
- Where
- The hotel gym or a suitable place nearby
- What to do
- The same aim, exercises adapted to available equipment
- Your team arranges
- Finding a location and adapting the programme
Less time. Still a plan.
Use the lighter session agreed with your trainer in advance. There is no need to design a new workout from scratch.
- Where
- Wherever works for you today
- What to do
- The shorter version already agreed
- Your team arranges
- Help finding time and returning to your routine
An example of support. Availability depends on your location and support plan.
What the research supports
In a meta-analysis with 5,439 participants, plans specifying when, where and how to act helped improve physical activity. The average effect was small to moderate.
Peng et al., 2022A study of 1,210 gym members found lower attendance after the Easter break. This describes disrupted routines, not the proportion of people who quit exercising.
Fredslund & Leppin, 2019The figures and their limits
Planning meta-analysis: 35 trials, 5,439 participants; SMD 0.35 (95% CI 0.25–0.44), I² = 61.4%. This is a standardised effect size, not a 35% rise in activity. Most measures were self-reported. The Danish study found a 12.25% reduction, or 0.24 visits per week, immediately after the Easter break compared with the week before it.
These studies do not establish how many people stop looking after their health specifically because of decision fatigue. Research into decision fatigue itself is mixed. The findings support attention to planning and context; they do not measure Pitwall’s effectiveness.
Review of decision-fatigue research, 2025 ↗Your surroundings change.
Your decisions keep working.
We revisit decisions when your goals, preferences or health data change. Everyday organising does not have to start from scratch.
Pitwall is the first stage of your new rhythm.
Your established way of life has a pull of its own. When business, meetings and travel fill your day, changing food, movement and sleep on your own can be especially hard.
Your team helps you through the beginning: choosing manageable steps, organising the conditions and repeating useful actions as they become more familiar. You keep focusing on your work, with people alongside you who stay focused on your new rhythm.
A launch metaphor · illustrative 90/10 split
More support at the start.
More independence over time.
Launching a new rhythm
Choose the first steps, reduce decisions and prepare food and training around your day. Your coach helps you return when something slips.
Building on habits
Familiar actions take less deliberation. Keep the rhythm, notice changes and adapt the plan to life.
90/10 is an artistic proportion for this image. It is not a statistic about propellant use or a measured split of effort in habit formation.
You do not have to face the hardest stretch alone.
Our aim is to help you establish a rhythm that becomes easier to sustain. Effort and support may still be needed, especially during travel and demanding periods.
Behind the metaphor
Repeating actions in a consistent context can make them more automatic; the time and effort needed vary. Propellant accounts for much of a rocket’s launch mass, but that does not mean 90% is consumed just to lift off. The diagram above illustrates support at the start.
02 / A plan for your real life
Your life changes.
Your team stays with you.
A busy week, a new city or your own home. We start with what your days actually look like.
A busy week
Your day is
already full.
Your coach helps you choose manageable changes and find room for them in your schedule. A lighter version of the plan is ready for a demanding week.
Practical options for your day
A realistic place in your schedule
A manageable minimum for a busy week
A new setting
Your plan
travels with you.
Before a trip, we talk through what will be available. We adapt food and movement to your hotel, flights and work commitments.
Options for where you are staying
What is available in your new setting
The same team, online
Your familiar setting
More help
with everyday life.
If you have a chef, trainer or assistant, we help align their work around an agreed plan. In-person services depend on your location.
An agreed menu and portions
Shared goals and relevant limitations
One contact who knows the picture
Illustrative examples. We agree on support around your situation and the services available.
Travel, work pressure and demanding weeks
So travel and busy periods
don’t send you back to square one.
You have just found a rhythm with training and food — then another flight, work crunch or exhausting week disrupts it. Getting back into shape starts taking effort all over again.
During these periods, we switch to maintenance mode. We find a manageable minimum for your workload and surroundings to help protect the progress you have made. When time and energy return, you can build on the foundation you have kept.
When you have capacity
Build your fitness
Work towards your goals while your schedule and energy allow.
When demands increase
Switch to maintenance
Adapt movement, food and recovery to travel, stress and demanding periods at work.
When capacity returns
Build on what you have kept
Review your condition and gradually increase the load as you return to working towards your goals.
Together, we protect the progress you have made.
Your plan has a lighter version for difficult weeks: accessible movement, clear food options and time to recover. Your coach helps you keep a manageable rhythm and return after missed days.
Demands / recovery
Big ambitions
need recovery
to match.
Work, responsibility, stress and travel draw on your energy every day. Sustaining a demanding life means making room for sleep, food, movement, rest and health care — with time, attention and support of their own.
Pitwall helps you keep both sides in view. Your team adapts the plan to changing demands, helps organise practical support and reviews with you when recovery needs more space or your pace needs adjusting.
Workload and stress
Work · responsibility · travel
Recovery and health care
Sleep · food · movement · rest
AI-generated illustration · a metaphor for balance.
You invest in your goals.
We help you care for the person pursuing them.
Privacy / The Pitwall principle
Identity kept separate.
Lab results linked by ID.
Not everyone working with your health measurements needs to know your name. We have chosen an approach that separates identity information from medical data and limits identity disclosure during external processing.
Adopted design · phased implementation
Identity
Stored separately
Your name and contact details will be stored separately, in encrypted form. The encryption key will be kept outside the database.
Measurements
Linked to an internal ID
Lab results will be linked to a client code. Names and sample numbers from lab reports will not be included in the results table.
External processing
Shared under a pseudonym
For external review, including by AI services, the design provides for medical data to be shared under a pseudonym, without your name or contact details.
Less identity disclosure. More focus on the task.
This separates data; it does not provide complete anonymity. Your doctor and coach may know you personally, and data linked to an ID remains personal data.
The design has been adopted, with implementation planned in stages. This section describes the intended approach, not confirmation that every safeguard has been implemented.
Change countries.
Keep your care.
The next stage of Pitwall is a network of residences we operate, where food, training and everyday services follow one logic — so you can move between places and continue your health route.
One approach to care. Across different places.
For developers and residence owners
05 / Start with a baseline
What matters for
your health right now?
A checkup brings the picture together and helps you agree on the next steps with a doctor. You can start online with the results you already have.
Let’s talk
About how you feel, your goals, habits and existing results.
Fill in the gaps
Your doctor identifies any further tests you need. You complete them locally.
Review the results
We discuss the findings, priorities and the right format for further support.
Message Boris on Telegram. We’ll discuss the checkup format and next steps.
Good to know
Before we talk.
How does an online checkup work?
Conversations and results reviews take place online. Tests and examinations are completed locally. We discuss the process and specialist availability when you get in touch.
Do I need tests before getting in touch?
You can start with your existing results. A doctor identifies any further examinations after learning about your situation.
What is available now?
Online support is available now. In-person help, chefs, trainers and services within a residence depend on your location and chosen format.
Can I bring my own doctor, trainer or chef?
Yes. In our first conversation, we can discuss how to involve your specialists.
I travel often. Can this work for me?
Online support keeps you connected with your team. We plan examinations and practical steps around where you are.